Ten years ago, when less than 2% of retail sales were conducted online, everyone knew ecommerce was primed for growth. What no one could have predicted was the perfect storm that was brewing. Digital commerce would soon explode onto the scene, fueled by a fortuitous convergence of demographic acceptance of “alternative” shopping channels and the phenomenal growth of mobile technology. Today, the relevance of digital retail channels in every retail segment—whether as sales influencers or enablers—will never again be questioned.
