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Businesses have a one-in-three chance of not making it through the next five years. As Boston Consulting Group astutely points out, this falls within the typical tenure of a Chief Executive as well as a standard time horizon for investors. 50 years ago, this same risk would have been only 5 percent. Beyond the obvious, what does this all mean for modern businesses? For starters, it has never been more important to match company vision with current market dynamics and continuously adapt as circumstances change. Otherwise, companies are likely to experience deteriorating performance and productivity that could require risky transformation initiatives.