If you manage recurring revenue streams such as subscriptions and maintenance, you’re facing several challenges. First, you need to minimize the cost of acquiring new customers. And once you have those customers, you must closely monitor their satisfaction—and your billing processes—to ensure that they renew. Last but not least, you must capitalize quickly on opportunities to increase customer value and profitability. If you’re a public company, your revenue recognition and compliance processes have to be watertight as well.