With fastener companies safeguarding their business against economic instability, the 80/20 rule — that 80% of a business’s profits are typically generated from 20% of its customers — is more important than ever. It’s critical to know who those 20% are and maximize the value of those relationships while still driving cost-effective new customer acquisition. Given this, it’s no surprise that for mid-size businesses, the need to focus on customers is even more acute.
