SMBs face many of the exact same business challenges as their Big Company cousins. Whether that is ensuring that what sales knows as a ‘customer’ is mirrored in what finance understands, or being able to track the progress of customer orders from receipt through to cash, SMBs have had a remarkably difficult time finding business application solutions that can meet their needs in an affordable manner. Very often, SMBs have been faced with relying upon a hairball of dangerously unreliable spreadsheets that support aging accounting systems. Many are faced with the default option of being constrained by using solutions that were built for a different time, where the accounting system of record was all that mattered and where systems were for limited computing capability. The relatively low cost of maintaining those systems masks the cost of inefficiencies in routine tasks like the monthly close or, more importantly, the dissemination of reliable management information upon which business decisions can be confidently taken in a fast paced environment.